Would you consider applying for a corporate position without a resumé? Of course not. Professional speakers need a polished marketing tool that clearly communicates their speaking niche, expertise and experience. Up and coming speakers and seasoned pros alike need a speaker one-sheet. It should be readily available for meeting and event planners.
Your speaker one-sheet is your foot in the door with decision makers and key to getting booked. Anyone who wants to speak at a professional level needs one.
What Goes on Your Speaker One-Sheet?
- Professional headshot and photo of you speaking in action
- Your Bio (include training programs or books you’ve authored as a mention, not as a selling point)
- Niche and speaking topics
- Resumé of speaking engagements
- Testimonials
- Contact information
What’s the Best Format for Your Speaker One-Sheet?
Your speaker sheet should be available in several formats. Each format serves a specific purpose and all three are advisable:
- Dedicated Web Page
- Printable Copy
- Hard Copy
Dedicated Web Page
This format makes it easy for event and meeting planners to find all your information in one spot. You don’t want decision makers flipping through page after page on your site looking for what they need.
Printable File
Event planners often prefer print copies of speaker sheets to pass around at meetings while they discuss candidates. Print copies make side-by-side comparisons easier. So, make sure you include a downloadable copy (.pdf) of your speaker sheet on your site.
Hard Copy
Print still sells, especially in niche markets. Print is also more personal and communicates more value than a web page. A durable hard copy distinguishes your speaker sheet from the crowd of copy paper quality sheets on the conference table.
Whether you’re an aspiring professional speaker or a seasoned pro, a speaker sheet is a must have marketing tool. Unless you’re a graphic designer and a marketing pro in addition to being a sought after speaker, don’t send event planners and agencies a homemade copy.
Leverage your time and talent by hiring a professional to work with you to create a highly polished speaker one-sheet that’s true to your branding and style. Contact Dan Rondeau at 508-316-9584 or email dan@djrdesigns.co for a free 30-minute consultation.