Posting to social media can become a daunting task when you’ve already got a full plate. And managing a full array of social media business accounts quickly becomes overwhelming without the right tools. A good social media scheduler will lighten your task load and organize the chaos.
Follow these Tips to Post Like a Pro with a Social Media Scheduler
Don’t Rely on Memory
If you’ve tried this method for more than a day, you’ve probably figured out how ineffective it is. Your posting times and even days become inconsistent. And don’t rely on memory to plan out your social media schedule.
Do This Instead:
Create a master schedule using an all-in-one social software such as MeetEdgar or Hootsuite. Include content, links, images and any hashtags for each post. Choose a day to schedule posts and set the task to repeat weekly on your calendar.
Don’t Duplicate Messages Across Social Channels
Each social platform is unique. Plugging the same content, graphic and intro across social channels leaves your post looking like a canned message.
Do This Instead:
Craft a unique intro message for each social platform. Adapt your content, character count, hashtags, etc. accordingly. Also adjust timing and posting frequency to suit each platform.
Don’t Leave All the Work to Your Social Media Scheduler
A good social media scheduler makes a great all-in-one management tool. But, it shouldn’t replace your interaction with your tribe.
Do This Instead:
Maintain your authenticity by posting non-scheduled content and staying engaged with your followers. Ask your followers what they think by posing questions. Monitor comments and be responsive, especially to quality comments.
Don’t Put Off Getting Your Social Media On a Schedule
If your social media is not on a schedule, it can be chaotic and consuming. Don’t put off getting a social media marketing plan and schedule in place.
Do This Instead:
Use a scheduling platform to manage your social media. Social media schedulers allow you to post and monitor engagement for multiple accounts from a single dashboard.
A social media scheduler saves you time and gives you peace of mind. Schedule a day to fill your social schedule. Write an intro message tailored to each social platform. This way your posts won’t look like spam. Your social software doesn’t replace you. Be responsive and stay engaged with your followers.
If you’re already overloaded with task management you need more than a social media scheduling tool. Hire a social media expert to create and execute a marketing plan that’s right for your business. Contact Dan Rondeau at 508-316-9584 or email dan@mymarketinva.com for a free 30-minute consultation.
