Developing graphic designs for small businesses who want to increase their customer reach is extremely rewarding. Read more below on how I helped an online business owner with custom graphic design for both virtual and live events.
Industry: Online Business Coaching, specifically for Virtual Assistants, Virtual ExpertsⓇ, and other freelancers in the virtual world
Challenge: Showcasing an online business coach’s live and virtual events as professional, yet fun learning experiences through graphic design. In the past, all of the design elements were cookie-cutter – they were not unique to the business. The goal was to engage customers visually and ultimately to increase event registrations.
Solution: The Founder of Virtual ExpertⓇ Training, Kathy Goughenour, hired DJR Designs to develop themes around both virtual and live, in-person events. This involved graphic design from start to finish, including promotional materials, swag items, slide decks, and end-of-event surveys.
Measurable Results from Quality Graphic Design
Increased Event Registration & Sales: through developing an “event theme” for each event, Dan ensured that Kathy’s target audience knew that attending a Virtual ExpertⓇ event was informative AND fun. Building a virtual business does not need to be boring – the themes ranged from going on a safari to movie themes like the Wizard of Oz.
When Kathy started using DJR Designs, she noted higher engagement from prospective and past attendees. Post-event surveys also showed that participants loved the themed events; it kept them engaged and made the event fun.
Sales were made during the event, too. Kathy offers a variety of business coaching programs to new and established virtual assistants and freelancers. increased as well. The April 2022 in-person event resulted in closing 70% of the room – a 20% increase over the previous year and more than a 50% increase from her initial event!
On-Brand, High-Quality Designs: ever since Kathy started working with DJR Designs, Kathy noted how Dan understood her vision and overall vibe. Kathy stated, “One little thought or spark from me or someone on my team provides Dan with many new ideas…all he needs to know is the theme, and away he goes.”
All the designs created are unique and custom to Virtual ExpertⓇ Training. DJR Designs provides graphics that inspire, engage, and most importantly, convert people to purchase. Kathy stated, “Dan literally understands my brand better than I do and can represent it better than I can.
One Less Thing To Worry About
Virtual and in-person events have so many moving parts. Leaving the theme and design elements in the hands of a graphic design expert relieved an incredible amount of stress from Kathy and her team. DJR Designs met deadlines, communicated clearly during the design process, and took constructive feedback exceptionally well.
Does this case study resonate with you? If you said, “yes”, let’s chat further to see if it makes sense for us to work together. I am only a Zoom video chat away…schedule our meeting today!